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Apple of my Eye

Steve Jobs 1955 - 2011


A one-man musical telling the story of the life of Steve Jobs. A divisive character, deemed a genius by some and hated by others. With a cultish following, in the eyes of his fans he could do no wrong whilst in private he could exhibit toxic traits. Notorious amongst colleagues for his fiery temper which would be shown to them in his pursuit of perfection. Songs are inspired by his adoption, his use of LSD, the denial of his first daughter and, of course, Apple. Perhaps the greatest business start-up story.


The journey of our production…


Following the success of Alan Turing - A Musical Biography at the 2022 Edfringe, Joel decided to write about Steve Jobs who was mentioned in the original brainstorming session for the musical about Alan Turing. Steve Jobs journey from his parent's garage to the largest company in the world is fascinating and inspiring. Joel has always been inspired by the stories of successful business people who have dropped out of university or those that did not even attend - Bill Gates, Mark Zuckerberg, Alan Sugar and Richard Branson to name but a few.


Would you like to be a part of our journey?


The production you see today is brought to you by a music teacher, Joel Goodman, who produces his own work. Producing theatre is extremely challenging in so many ways, so if you think you may be able to help with the continued development of this piece of theatre we would be delighted to hear from you. Perhaps you have a skill that would be helpful with marketing the show to a wider audience or alternatively you may wish to help the show financially to continue its growth and development. Following us on social media and sharing our posts is also a HUGE help in spreading the word about our musical. Please contact to support this production. 

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Joel Goodman - Composer/Producer/Reluctant Understudy


Joel Goodman is delighted to be bringing Apple of My Eye to the Edinburgh Fringe Festival. This is his third consecutive year at the festival and his first year presenting two pieces at the same festival. Joel will be making his West End debut in 2024 with his production of Alan Turing - A Musical Biography. Showing at Wonderville in February 2024.

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Stephen Smith performing as Steve Jobs

Stephen Smith trained at LIPA and is an actor who has recently specialised in staging solo shows – but this is his first go at a solo musical! His recent one-man show credits are ‘Harry’s Christmas’; ‘Dog/Actor’ and ‘One Man Poe’ and his next new solo show will be staging Michael Morpurgo’s ‘Private Peaceful’ this November at Pump House Theatre, Watford. As an OFFIE-winning theatre producer, his company Threedumb Theatre are staging ‘Paved with Gold and Ashes’ at this year’s Fringe, and he is grateful to be up in Edinburgh for the whole month with two separate shows.


Twitter: @ssmithactor / Instagram: @steveyourlifeup

Please consider our second production at edfringe

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